A minimalist logo design embraces simplicity and elegance while conveying your company's image in a subtle manner. While not as flashy as a conventional logo, a minimalist logo grabs the attention of the viewer by incorporating symbolism into a clean, attractive design. Minimalist logos are often text-based, with some incorporating illustrations or symbols into the text itself. To make your logo minimalist, there are numerous design cues to consider.
Instructions
1. Consider a font style to use in your minimalist logo. The style of font should convey the image and personality of your company. For example, a neat and simple font design conveys a professional image, while more illustrative font designs such as calligraphy or blended letters convey a more playful, creative image.
2. Incorporate meaningful imagery into the font design. Minimalist logos generally focus on the company name itself. However, there are ways to incorporate images and symbols into the text so that the logo better reflects your company's image and purpose. For example, you might incorporate simple tree illustrations into the text of a minimalist logo that emphasizes the environmental practices of your company.
3. Consider the negative space of the logo. This is the empty space outside of the logo text and illustrations. An effective minimalist logo uses the negative space to emphasize the logo text and images. You can also blend the negative space into the logo to create a clean, seamless design. Imagine the negative space not as a simple background, but as an integrated part of the logo. After all, the minimalist logo is defined by its contrast to the surrounding negative space.
4. Keep the text and symbols of your logo linked tightly together. This puts an emphasis on the logo and helps it stand out from the negative space while retaining a clean and simple design. In this way, the text and symbols will flow together to define the logo, whereas gaps between the text and symbols make your logo appear busy and cluttered.
5. Choose colors for your logo. Minimalist logos generally work best with simple, solid colors. A black and white color scheme puts an emphasis on the text and symbols of the logo, while solid colors convey different sentiments to the viewer. For example, use cool colors to convey a sense of peace and comfort to the viewer. If the negative space of your minimalist logo is in color, choose one that complements the logo. Ensure that the colors you choose do not make the text seem too flashy, as then the subtleness of your minimalist logo will be lost.
