A custom designed greeting card.
Starting a business designing your own line of greeting cards can be a fun, creative way to make money, but this is an industry that requires research in order to succeed. With so many greeting card brands and designers on the market, you need to introduce designs that are different, but that are also marketable.
Instructions
1. Visit greeting card stores and Web sites to see the top-selling designs. Take note of the style of design, the phrases used within, prices and the size of the cards.
2. Determine what niche of greeting cards you'd like to design. Choose a niche that is currently unfulfilled or underserved, such as divorce cards, cards for Latinos or cards to celebrate same-sex marriages.
3. Ask friends and family questions about greeting card preferences, such as whether they prefer colored envelopes, funny or somber messages and what they're willing to pay for greeting cards.
4. Launch a blog or Web site. Create polls for visitors with the same questions you asked your family and friends. As an incentive to fill out your polls and surveys, offer participants a chance to win a free greeting card once your start producing your designs.
5. Make sample greeting card designs. Ask friends, family and Web site visitors which styles they prefer. Be sure to offer samples that are noticeably different, not in similar styles.
6. Develop your greeting card line based on the results of your research. Price them in a range that is affordable, but provides a good profit.
